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Maker Battle - a battle of the best

My Hypothesis

There are a number of makers across the internet who have built up a massive personal following & brand. @levelsio, Ryan Hoover, Ben Tossell, Mubashar Iqbal, Marc Köhlbrugge, Tim Ferriss, Noah Kagan, Zell Liew, Seth Louey, Raman Shalupau, Jason Fried, Des Traynor, Courtland Allen, Dinuka Jayasuriya, @Booligoosh and others have tens of thousands of followers across their social media platforms, which is a huge audience reach. It also allows the for rapid validation & user feedback.

Collectively these guys and gals have launched over lots of products — so they know a thing or two about launching, and are awesome at marketing.

They are rightly worshipped as great makers, and a source of inspiration for other makers (myself included). However, my personal feeling is that these guys and gals have such a cult following that almost any of their new products are guaranteed to succeed.

Which is unfair. Or is it really ¯\(ツ)/¯ .

Anyways, IMO they have a competitive advantage, due to their huge brands.

Rocket launching gif

If we launched an exact replica of a product, the product they launch is 998 times(the scientific calculation I used can be shared at a later date 😜) more likely to succeed than a product I launch.

Which does kinda make it unfair.

These makers are awesome — no question about that. However, due to the inherent nature of hero worshipping, they are viewed by the adorning public as infallible. This just isn’t true.

My hypothesis is that these makers would be just as likely to succeed (or fail) as I would, if we operated on a level playing field.

If only there was a way to level this playing field 🤔

Idea 💡💡💡💡💡💡

I have an idea on how we could do this:

  • Anonymising these makers & seeing how they get on.
  • Removing the comfort of their personal platforms and brands & seeing how they get on.
  • Limiting their budget to that of a frugal startup & seeing how they get on.
  • The challenge I have is that they are not likely to want to do this. Help me get in their ear by sharing this page to their social media profile. Nothing ventured, nothing gained after all ¯\(ツ)/¯.

I would like to set a challenge — similar to the #12startupschallenge that I established recently — whereby we get these makers to time-box the launch of a product under a pseudonym (individually or a a group), blog about their experience under the pseudonym until just after launch.

We would agree to some metrics on how to measure success, and after the launch then obviously we will have the big reveal with who or what has been successful.

A little maker is allowed to dream right?

Is this madness or something that could really happen?


If you have read this far, please let me know you thoughts?

Over & Out 💪 💪 💪 💪 💪 👊 👊 👊 👊 👊