/ #Report card #12Startups 

My 2018 half year report card

Jan

What did I launch?

Nothing. Mainly spent recovering from the festivities, setting goals and prepping like a boss.

Feb

What did I launch?

Accessthisability.

Read why I built accessthisabibility.com.

What would I have done different?

I’m not sure that customer’s understand the value proposition. I’m not sure I understand the value proposition. Also, I don’t have a direct way to monetise with hindsight I would have a product to monetise and then launch on Product Hunt..

Tools used?

Namecheap, Carrd.

Success or Failure?

Failure.

Will I continue with this?

Yes; although this definitely has not been a success, it is a passion project of mine

Social channels?

Accessthisability is now on Product Hunt. Please us an upvote 👊.

March-ish

What did I launch?

The Journo List

What would I have done different?

Probably not bothering to launch.

Tools?

Namecheap, Carrd, Airtable.

Success or Failure?

Failure.

Will I continue with this?

No; It was an epic failure. I’ll leave it be for as long as the domain is live, but won’t put much love into it.

Social channels?

Nada.

Also March-ish

What did I launch?

Cancer is a cunt.

What would I have done different?

Have a clearer value proposition.

Tools?

Namecheap, Carrd, Glitch, Twitter.

Success or Failure?

Failure.

Will I continue with this?

Yes — it for a good cause, and is relatively low level maintenance.

Social channels?

Twitter. @cancerisacunt. I have since deleted this account

April-ish

What did I launch?

Adobe Community.

I had previously established a Slack Channel for a specific niche — which I wanted to rebrand & extend.

What would I have done different?

I previously got more traction focussing on a niche area so I should have just focussed on that niche and served it well before broadening. There was also no need to launch a separate Medium publication.

Tools?

Namecheap, Carrd, Glitch, Medium, Slack, Twitter.

Success or Failure?

Failure.

Will I continue with this?

Maybe — is relatively low level maintenance, but I think it needs a community manager of sorts.

Social channels?

Twitter. @adobe_community. I have since deleted this account

Slack. adobecommunity.glitch.me

Medium.

May-ish

What did I launch?

Open Makers Club.

What would I have done different?

I initially launched on a different domain but changed midway through — not a problem but maybe something I could have expected. Biggest learning is that I could have done something on Twitter to crowd-source info, and still ended up with the same information. I put too much effort into this without knowing what my goal was first.

Tools?

Namecheap, Carrd, AirTable.

Success or Failure?

Failure.

Will I continue with this?

Maybe — I like the domain name, and I think there may be some opportunity in the #AMAopenmaker & #openmakersclub series. I also feel that there is something in Maker Deals ¯\(ツ)/¯.

Social channels?

Nada

June

Massive restructure at my full-time job, so I didn’t do much, but I did spend time setting up the #12startupschallenge.

At the start of the month I made a post on Indie Hackers which inspired me to have another bash at this. Eventually I recruited some participants and we agreed on the challenge. I even got Mubashar Iqbal 😍 to follow me on Twitter as a result of it.

July

What did I launch?

Indie Hunters.

What would I have done different?

Nothing.

The timing of this launch was terrible. Product Hunt chat launched at almost the exact same time, and Dinuka’s Maker’s Kitchen also launched at almost the exact same time. I’m pretty sure Maker’s Kitchen launched the exact same day but there was a massive silver lining…….

Tools?

Namecheap, Telegram.

Success or Failure?

Success — this will sound weird as the actual startup will end up a failure but I immediately found what I was looking for myself when I found Maker’s Kitchen. The dude and dudette’s in that community rock ✊

Will I continue with this?

Maybe — it’s relatively low level maintenance. The emotion I have weighing on me right now is whether another community is needed. I actually found what I was seeking when I launched Indie Hunters when I joined Maker’s Kitchen.

Social channels?

Nada

Also July

What did I launch?

Break the Internet Music.

A community of like-minded musicians who want to get noticed and make great music together.

Technically I built this a coupe of years back now (I think 🤔) but I never did anything with it. Like anything. I think it may have been published but had 0 visitor so I class this as new.

At this stage it is too early to tell what is going to happen.

What’s in the pipeline?

I’m debating a couple of things but I think I will end up doing:

  • Something Yoga related. Scratching an itch.
  • Something Travel related. Scratching an itch.
  • Something Job-site related. Focussing on a niche I know.
  • Reinventing 12startups.com. Actually it’s not re-inventing, it’s executing upon the vision that I initially had years back. Where this counts will be debatable but if I don’t reach 12 it certainly will 😝

What have I learned doing this so far?

  • I keep reverting back to community building
  • I’m terrible at community building
  • My copy-writing for landing pages suck
  • My graphics skills needs work
  • I need to move on from my throw enough mud and it may stick scatter-gun approach
  • I should do more research (as an aside I am a Product Manager at a telco so I think my ‘just do’ attitude stems from there if I’m being honest)
  • Being in New Zealand is a disadvantage for launching to Product Hunt and Reddit etc (disadvantage is the wrong word — it’s fine; I just need to plan better and post at better times)
  • I am clueless when it comes to timezones
  • I’m rapidly loosing respect for those that I initially looked up to as maker demi-gods
  • ….

What have I learned at the end?

This will likely be a post by itself.


If you have read this far, please let me know you thoughts?

Over & Out 💪 💪 💪 💪 💪 👊 👊 👊 👊 👊